Lifesavers Gala

This graphic branding and motion project captures the spirit of the 2026 Lifesavers Gala, a premier fundraising event for the American Foundation for Suicide Prevention (AFSP). Taking place Thursday, May 7, at Jazz at Lincoln Center in New York City, the gala brings together advocates, honorees, and supporters to celebrate progress in the fight against suicide.

The branding balances elegance and urgency — using refined typography, a hopeful yet bold color palette, and dynamic motion elements that symbolize resilience, community, and light breaking through darkness. Motion graphics are designed to evoke emotion without overwhelming, honoring the gravity of the cause while inspiring action.

My Role: Creative Director, Visual Strategy — Directed end-to-end visual identity across print, event, brand, and motion design, from invitations to environmental graphics. Also built a modular toolkitting system (color, typography, motion templates) for efficient annual refreshes and scalable future expansion.