USWNT - WORLD CUP

The USWNT World Cup is a celebration of the U.S. Women's National Team's unparalleled success on soccer's grandest stage. This event highlights their historic victories, iconic moments, and the extraordinary talent that has propelled them to four World Cup titles. From thrilling matches to record-breaking performances, the USWNT World Cup showcases the team's dominance, resilience, and enduring legacy as trailblazers in women's soccer.

Creative Collective:

Kim Alpert (Creative Director and Strategist), Tara Aquino (Director Copy Strategy), Tarina Aumiller (Producer), Gifty Bellon (Designer and Motion), Benita Chen (Art Director: Print), Ashley McCaffrey (Art Directior: Digital), Kate Parker (Photographer), Alexandria Perryman (Sound Designer), Sid Rhea (Designer)

This snapshot of the branding kit inspired the USWNT’s overall campaign rollout, setting the tone for its visual identity and creative direction. It included a tagline and anthem development, iconography design, and comprehensive graphic treatments such as patterns, banners, photography filters, and overlays. All adaptable across digital and social platforms.